Frequently Asked Questions

  • Gatehouse helps brands find the right sponsorship opportunities, not just more of them.

    Your strategy profile captures your audience goals, target markets, category priorities, property preferences, budget signals, activation appetite, timing, and objectives. Gatehouse uses those inputs to surface opportunities that are more likely to fit your actual business needs.

    The result is a more disciplined way to evaluate sponsorship options before your team invests time, budget, or internal credibility pursuing them.

  • The Brand Dashboard shows market moves, category trends, search results, and matched opportunities calibrated to your brand strategy.

    After a short agent interview, your profile begins to understand your goals and objectives, then surfaces properties that satisfy your criteria. Matches are ranked by Fit Score, influenced by factors like demographic alignment, psychographic profile, household income, market location, property type, category relevance, and strategic objective.

    The dashboard is designed to help you identify which opportunities deserve attention, not overwhelm you with inventory.

  • Pricing intelligence helps you judge whether a matched opportunity represents good value.

    Gatehouse does not simply show you properties that fit your filters. It adds market context, benchmark ranges, category intelligence, and BWA judgment so you can better understand whether a deal is priced in line with the market and worth pursuing.

    Pricing intelligence is not the whole product. It is what gives better-fit opportunities the context needed to become better decisions.

    The composition is intentionally not exposed. What is exposed is the output: the dashboard. The platform's value is the synthesis, not any individual data layer.

  • Marketplaces optimize for volume. Agencies often optimize for the inventory they represent. Research subscriptions provide broad category information that may not know your specific strategy.

    Gatehouse is different. It filters the market around your objectives, surfaces only opportunities that pass qualification gates, and adds pricing context before an introduction is supported.

    The work happens before the conversation, so your team spends less time sorting through noise and more time evaluating opportunities that actually fit.

  • Not without your explicit approval. Brands are described in general terms in any property facing communication. Specific brand identity is shared only after you confirm interest and authorize the introduction. Properties never see your strategy profile or know which brands are registered in Gatehouse. Privacy ensures your leverage is never compromised.

  • Nothing.

    It is free to register, free to complete the strategy profile, free to receive your Brand Dashboard, and free to be introduced to properties. There is no registration fee, no retainer, and no charge per introduction.

  • Gatehouse is free because we believe in having access to better information makes the entire industry stronger. Our goal is to map the broad global sponsorship landscape and remove friction from connecting properties and brands.

  • Only BWA.

    Your strategy, target markets, investment range, partnership history, and opportunity criteria are held exclusively by BWA. No property sees your full profile. No data is shared with any third party. No cold outreach is permitted under platform terms.

    Optional deeper inputs are aggregated at the category level and never displayed in any output tied to your identity.

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Find sponsorship opportunities that actually fit.

Gatehouse helps brands identify the right sponsorship opportunities through qualified matching, private market intelligence, and pricing context. Instead of sorting through cold pitches, disconnected inventory, and unclear value propositions, your team can focus on opportunities aligned with your actual strategy.

Every match is evaluated through fit, price, and signal before an introduction is supported.

Gatehouse is BWA’s private sponsorship intelligence network where qualified brands access selected sponsorship properties through a curated matching engine.

Brands use Gatehouse to find opportunities that fit their strategy, understand whether those opportunities are aligned with the market, and move toward better conversations with less friction.

Every potential match is evaluated through fit, price, and signal before BWA supports an introduction. There is no public marketplace, no automated blast matching, and no cold outreach.