Frequently Asked Questions

  • Gatehouse is a private sponsorship intelligence network built to help brands and properties find, qualify, and evaluate better sponsorship opportunities.

    Properties register their assets, audience profile, categories, inventory, and pricing context. Brands register their sponsorship strategy, target markets, audience goals, category priorities, and opportunity criteria.

    When a brand search aligns with a property profile, Gatehouse evaluates the match through three gates: fit, price, and signal. If the opportunity is qualified, BWA privately vets both sides and only makes an introduction with appropriate consent.

    Gatehouse is not a public marketplace, not an automated listing engine, and not a cold outreach tool. It is a controlled path to better sponsorship conversations, supported by private pricing intelligence.

  • Gatehouse puts your property in the path of qualified brand demand.

    When a qualified brand registers with a strategy that aligns with your inventory, audience, market, category, or asset profile, your property is in the conversation immediately.

    That means potential deal generation without cold outreach, public listing exposure, or being shopped against every other property in your market.

    You also receive a Gatehouse Property Dashboard that shows your Live Score, the factors driving it, the inventory and market data we hold on your property, and benchmark intelligence drawn from comparable transactions in BWA’s database.

    You also receive a Gatehouse Property Dashboard at onboarding. The dashboard is your live view of your position in the network: your Live Score, the factors driving it, the inventory and market data we hold on your property, and the benchmark intelligence drawn from comparable transactions in BWA's database. The dashboard refreshes continuously as your data updates and as the network grows so does your understanding of where you sit.

  • Pricing intelligence helps you understand and defend value.

    Gatehouse uses property data, market context, BWA transaction history, and comparable asset intelligence to help you pressure-test your pricing. You can see whether your assets appear above or below relevant market ranges and use that context to sharpen your sales position.

    Pricing intelligence supports deal generation. It helps ensure that when your property surfaces in a brand search, the opportunity is not only relevant, but easier to evaluate and defend.

  • Marketplaces optimize for volume. Sales agencies optimize for the inventory they represent. Gatehouse optimizes for qualified fit.

    A marketplace publicly exposes inventory and often turns properties into comparable listings. A sales agency pushes opportunities to the brands it already knows. Gatehouse is the third path.

    Your inventory and pricing stay private. BWA surfaces your property only when there is a qualified brand search that aligns with your profile, and only supports introductions that pass fit, price, and signal.

  • A 30-minute conversation with a Gatehouse agent captures your inventory, audience profile, open categories, market, assets, current sponsorship strategy, and pricing context.

    Once your assets are categorized and pricing is input, Gatehouse indexes your property against relevant brand search criteria. The more complete your profile, the better the platform can understand where your property fits and when it should surface.

  • Every property on Gatehouse earns a Live Score based on profile completeness, data freshness, and engagement depth.

    A stronger Live Score helps Gatehouse understand your property more clearly and improves the quality of your placement when the matching engine surfaces opportunities to qualified brands.

    The Live Score is not about public ranking. It is about making your property easier to match when the right brand demand appears.

  • Yes.

    Gatehouse is non-exclusive. You can continue your own direct sales activity, work with multimedia rights holders, retain other agencies, and pursue opportunities that do not come through Gatehouse.

    Gatehouse is designed to add qualified demand and market intelligence, not replace your existing sales engine.

  • Gatehouse is free to register because better information and broader participation make the network stronger.

    Our goal is to map the sponsorship landscape, reduce friction between brands and properties, and help better-fit opportunities move forward with more confidence.

  • There is no registration fee for properties to access Gatehouse.

    BWA generates revenue through optional services and success fees only on sponsorship deals that close through a Gatehouse-facilitated introduction. That means our incentive is aligned with qualified matches, not volume, listing fees, or low-quality introductions.

REGISTER FOR ACCESS

Put your property in the path of qualified brand demand.

Gatehouse helps properties get discovered when brands are actively searching for opportunities that match their goals.

Your assets, audience, categories, inventory, and pricing context are indexed privately, then matched against qualified brand searches.

When there is alignment, Gatehouse helps move the opportunity toward a controlled introduction.

You stay private. You stay in control. You only surface when there is a reason to connect.

Gatehouse is BWA’s private sponsorship intelligence network where qualified properties become discoverable to brands through a curated matching engine.

Inclusion gives your property a position in the first pass of relevant brand searches BWA runs in your market and category. It also gives you pricing intelligence and a tailored Property Dashboard, helping you understand your position, strengthen your sales story, and surface when there is qualified brand demand.